The Apostrophe Protection Society

If members of the Apostrophe Protection Society were to happen across this Web site, they just might die.

Kelly F. sent it our way; here's an excerpt from the site's navigation:

- Auction Designing Service's

- Personal Website Designing Service's

- Website Designing Service's

What's with using an apostrophe to make a plural? It's just a mystery why some people do this. In the site owner's defense, though, she was at least consistent.