Friday, November 27, 2009

Let's Get Something Straight

We know! Let's buy or sell an apostrophe together! The side of your car looks like it could really use one.

"Lets" without the apostrophe means "permits" (among other things).

"Let's" is a contraction of "let us," which is what the slogan intends.

Thanks to Asa D. for the photo.


Barry Leiba said...

I always look at the pictures before I read your text. And this time, I thought you were complaining about the miserable company name, "Biddergy". Euw.

Of course, I guess a company's name can't violate grammatical or orthographic rules, in itself, so there had to be something else. But, still....

Martha Brockenbrough said...

Barry, "Biddergy" is a hideous name for a business. Oy!

Asa Davis said...

The attempted portmanteau is also awkward. I assume they are combining the words Bid and Energy, and added the extra D because of the short i sound. With the color separation, however, it appears as though the words are Bid and Dergy.

Stan said...

"Lets Buy or Sell Something Together"

Let's not. Let's take some time out to work on the name, the logo, and the slogan. Probably worth checking the oil, too.