Mr. Bruce Crawford
Chairman, Omnicom Group
437 Madison Avenue New York, NY 10022
Dear Mr. Crawford:
We are writing on behalf of SPOGG, The Society for the Promotion of Good Grammar. Our members have discussed the Bud Light campaign your company developed urging carbohydrate-conscious customers to “choose on taste.”
As much as we enjoy a frosty beverage, we do not enjoy the language your campaign employs.
One does not choose on something. One might choose based on a factor. Or one might choose a beer for its taste.
"Choose on" sounds positively uneducated. It’s reminiscent of the phrase, “she was huggin’ on me.” The horror! This sort of thing does not leave us inclined to choose Bud Light.
We firmly believe that grammar still counts, even for people who are counting carbohydrates.
SPOGG urges you to change your campaign language to say, quite simply, “Choose taste.”
If you do make such a tasteful choice, we will drink to that. Repeatedly.