Tuesday, March 02, 2010

All Hail the Cinnamonist

We don't know why this makes us giggle so, but it does. Thanks to Frances L. for sending it along.

Original Message From: REDACTED

Originated by Consumer: Don't know whether you did this deliberately or your ad agency rep can't spell, but your Internet banner ad for Cinnamon Toast Crunch is misspelled. It reads "Life Life to the Cinnamonist"--this should be "Cinnamonest." The "ist" ending is a person, e.g., "perfectionist." You wanted the superlative suffix, as in "fastest."


Dear REDACTED:

Thank you for contacting General Mills. We appreciate your comments regarding our advertising for Cinnamon Toast Crunch cereal. Your opinion is important to us, and will be shared with our marketing and advertising staff.

We hope you continue to enjoy our products.

Sincerely,

Lori Quinn
Consumer Services

2 comments:

mightyredpen said...

I'm pretty impressed with REDACTED for being able to parse the difference between "cinnamonist" and "cinnamonest" (why not "cinnamoniest"?) without getting in a twist about whether either of these is even a word to begin with. How refreshing.

Danielle said...

Oh, I was thinking of the "Life Life" bit.