The Apostrophe Protection Society

We admit it; we're a bit envious of their press coverage, even if we did notice a colon where a comma belongs:

Grammar watchdog attacks 'ignorant' advert

A giant advertising billboard on one of Ireland’s busiest roads was today criticised by a UK grammar watchdog for its “ignorant” use of English.The 40ft-wide sign on the N8 near Portlaoise bypass displays the words “Frans Crash Repairs” to advertise a local garage, but omits a crucial apostrophe.Today the Apostrophe Protection Society in the UK complained that the 3ft-high letters, which are seen by thousands of motorists every day, display an unacceptable and inexcusable lack of punctuation.

Apostrophe Society chairman John Richards said: “This sort of ignorance or laziness towards the English language is something which is being reported to me from almost all English-speaking countries.“It is inexcusable, largely because I assume it was produced by a professional sign-writer who didn’t know his job. It is unacceptable because nobody bothered to check the accuracy of the sign.”