The excerpt below describes how a public-relations specialist recommends spinning a crisis such as this:
Going public in the midst of a big crisis is always a risk, said Dick Amme, a public relations and crisis communications specialist from Winston-Salem, N.C. Amme said he advises clients to asses the situation, gather the facts, fix the central problem and then "get truth of the situation to the media as quickly as possible." (Read more...)Um, that should be "assess." Asses are donkeys. As far as we know, these people only married humans.