Thursday, May 31, 2007

The Scent of a P. Diddy

Oh, the spelling associated with P. Diddy's cologne campaign is ... unforgiveable:

P. Diddy Cologne Ad is Too Hot!

Thursday 31 May
2007 2:25 PM
P. Diddy caused another scandal with his racy ad shot for the new Sean John label cologne - Unforgivable. The ad shows Sean Combs wrapped in sheets with two women, one Caucasian and one Asian. The ad caused such a stir that the parent company, Estée Lauder, began to shoot a new "store-friendly" ad. [Please, no air quotes.] The original ad will be used exclusively by Sephora. The global brand president of Estée Lauder, John Demsey, stood by Combs’ original decision: "We believe the ads represent the true spirit of Unforgivable. This fragrance is about a man who lives his life with passion and, unapologetically, we respect Sean Combs' creative perspective and support him in his vision. While it's unfortunate that some
retailers were so uncomfortable with something with that much sexual presence,
we respect their decision to do what is right for them." Via New York Post and
other news sources.

What, exactly, does that unapologetically modify? P. Diddy's passion? Or Estee Lauder's form of respect?

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