When Unnecessary Quotation Marks Make Sense

This arrived today in our junk mail folder. Ordinarily, we are not a fan of the quotation mark used for emphasis, as it injects a certain insincerity into the mix. Today, though, we approve:

Hello,

We are pleased to notify you the "Winner" of our last Secured Mega Jackpot Online Sweepstakes result. This is a reward program for the patronage of internet services and all email addresses entered for this promotional draws were randomly selected from an internet resource database of registered software and domain users.

Reference Number: AU 73 ES 2009
e-ticket number: 76545556452 009
Category: A
Amount: $2,500,000.00 (Two Million, Five Hundred Thousand Dollars)