Saturday, July 09, 2011
Sign of the Times: Drive ... Nice?
This is one of those tweener grammar issues. You no doubt remember the "Think Different" campaign for Apple. That was legitimate--they were not telling us to think in another way, but rather, to think about what it means to be different. It's a slight difference in construction, but a big difference in meaning. It's much better to be encouraged to think about the world-changing outliers than it is to be told the way you're currently thinking is faulty.
On this one, though, we wish the makers of the sign hadn't flattened the adverb. "Drive nicely" is admittedly stodgy, but "drive nice" doesn't, to us, convey any extra meaning.
We do wish they'd had a typo and written "DRIVE MICE." We've always wanted to saddle up one of those bad boys.
Oh, and if you are interested in learning more about linking verbs, which are legitimately followed by adjectives and not adverbs, click here for some helpful information.